About The Book:
Great organizations pursue great visions–visions forged by the passionate, committed people in the organization. A passionately shared vision draws on all of their ideas, personalities, and passions to build a unique organization, one whose success can be admired but not replicated.
Do you want an organization with an unmistakable identity, a vision so compelling that people invest themselves in the cause and compete for a chance to join you? This booklet shows you how to fashion a powerful charter for success. And world-class leaders don’t stop there: they design organizations that draw out and align the passions of all their people.
When a passionate organization meets an organization whose people are merely engaged, the passionate organization will triumph every time. This step-by-step guide will show you how to identify five enemies of a passionate organization, redesign seven components of your organization around a powerful core, and build ten key elements into your organization to sustain its passion.
"Passion and commitment are totally essential to performance. Without passion you have employees who are just putting in time." - David Green, Founder, President & CEO, Hobby Lobby